Wednesday, 8 January 2014


Based in the haven of the Bloomsbury Radisson Hotel the Joseph Turvey collection promised hand drawn prints and a cocktail reception. This drew a large crowd and as the doors to the static presentation opened we were blasted by fashionable music and a large projection of the collections pre-show short film.

The collection itself stood on a decked out platform, showing urban silhouettes that contrasted sharply with delicate hand drawn rose prints, pastel colours and a modern take on tailoring.  Heavy knitted turtlenecks were layered under printed tshirts and Jersey jumpers were slung stylishly around the hips, topped with an unavoidable snap back.

Embellishment using hand embroidery and experimental geometric panels of prints enhanced the signiture style of the designer.

A palette of white, pastel peach contrasted with the black, hand sketched floral designs. Pieces that stood out and drew the most interest (although that may have been the model) was a powder blue suit featuring the floral print and a lace short suit in pale pink.

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