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Tuesday, 12 July 2011

The Collection Summer Sizzler

I realise that I have been hideously negligent of my blog - but this event is why....





The Collection is a collaboration between FashionCapital.co.uk and Edge Models. Both are companies striving to help new and emerging talent break into the fashion industry. The Collection showcases some of the UK's best undiscovered talent using beautiful new model faces.

The Collection also aims to offer the fashion industry a networking opportunity within the relaxed atmosphere of some of London's top night clubs.

The clientele ranges through press, photographers, fashion buyers, model scouts, aspiring models and even a celebrity or two. New and emerging pop band ‘androgynous’ rocked up to the event in true diva style and took to the stage, entertaining the VIP’s with fabulous dance moves during the interval.

FashionCapital.co.uk provides a one-stop help and support service for up-and-coming designer talent combined with Fashion Enter's network of retailers, manufacturers and educational services.

Edge Models is a platform agency for new faces offering many their first modelling jobs. Edge runs training workshops on a monthly basis with catwalk professionals to give all models well rounded support and help.


FashionCapital and Edge Models would like to thank event sponsors :

Redken - Providing hair styling and goodie bags!

Wink Ball – A team of video reporters taking interviews from models, designers, organizers and guests. The video wall is available here:

Daniel Vaudd – Samples of the new unreleased fragrance was in the evenings lavish goodie bags.


The Collection Summer Sizzler was choreographed by Rueben Joseph.
Make up was designed and executed by :  Clare Smith

The Collection Summer Sizzler is organised by Jemima Daisy @ FashionCapital & Michaela Harewood @ EdgeModels



Designers Showcased

Paolita Swimwear




Stunning feminine swimwear, made to flatter and enhance the female form at her most exposed! This brand are exploding into British Summer Fashion with their quirky yet classic beachwear. Paolita bounced onto the catwalk with sassy, girly choreography providing a great uplifting opening to show. Paolita swimwear is available to purchase throughout London and their new boutique is open at 2 Seymour Place, London
Music : The Young Folks by Peter Bjorn and John


Quadrigae Zeus


Alternative men's underwear and swim creations made from gorgeous high quality fabrics and embellished with Swarovski elements. With buffed, sexy men stalking down the runway to a harsh beat these tiny shorts were shown off in all their glory!
Music : I love my sex by Benny Bennassi

Bollywood Couture 


An elegant collection of Kaftans mixing East with the West to produce luxurious combinations of Eastern embroidery and western couture. These gorgeous spangling outfits are perfect for the summer with stunning embellishment and the oppurtunitiy to dress the garments up or down. The music for this collection was provided exclusively by Marky Thirst of The Thirst – an up and coming new London music act!
Music : Damn Girl by The Thirst – Previously unreleased!


COCAINE Couture By Bad London


Edgy Fashion Brands that convey positive awareness! Bad London aims to raise awareness and offer help, advice and education in prevention of sexual transmitted diseases, unplanned pregnancies, antisocial behaviours and the dangers of illegal substances.  This collection rocked up the show with black lips, dark music and a well known AC/DC beat! The models worked the runway, strutting, air guitaring and giving the cameras attitude. The garments ranged from mens underwear to bikinis to sparkling embellished hats with slogans such as ‘Screw you’, ‘play it safe’ and ‘I am bad’.
Music: Back in Black by AC/DC


Zinfinity Jewellery


Creating stunning installations, body adornment and jewellery Zinfinity combines precious materials with day to day plastics for an industrial twist. VIP received a gift from this designer in their goodie bag – a cast brass cable tie tag on leather cord – this is a small taster of the gorgeous designs that Zinfinity creates using reclycling and everyday materials as inspiration. This collections choreography was inspired by a recent trip to Poland Fashion Week where the catwalk shows were slower and more theatrical with the models mostly naked walking slowly down the catwalk with their eyes closed. This showcased the jewellery fantastically and the eery, wailing music provided a perfect back drop for such avante gard creations. 
Music : Erased, over. Out. by Nine Inch Nails

Christina Bonn Lux Lingerie 



Recently graduated Christina creates stunning lingerie using incredibly luxurious materials such as Swarovski crystal, French laces, Italian silks and chiffon. Her underwear creations are stylish, classy and absolutely beautiful!
The models slinked their sexy way onto the catwalk making full use of Studio Valbonnes wrought iron railings, the music was slow and seductive and the underwear, hand made and gorgeous was showcased beautifully. The collection was made up of only six outfits, but that was all that was needed – fully showing the skill of the designer. Hand sewn crystals and silk shimmered under the catwalk lights and this left the show on a high.


For more information on any of these designers please contact: 
theshowroom@fashion-enter.com


Burlesque Act by Mimi Le Noire



Mimi Le Noire has many years of dancing experience which shows in her exotic performances. She performed two of her favourite burlesque acts. The first fitting rather nicely with the summer theme was a ‘Bathing Beauty’ strip tease – ending in Mimi strutting about the runway in tiny beaded underwear and tassels – pulses raced as her second performance reached its climax – dancing to ‘Big Spender’ Mimi showed off more of her incredible dancing skills and flexibility!
Want to book Mimi Le Noire? Contact :  Mimilenoire@mail.com

Further press enquiries : jemima@fashioncapital.co.uk / 0208 462 9620



Background information:

FashionCapital.co.uk

FashionCapital aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Established in 2001 FashionCapital has a wealth of expertise to provide all users a unique insight into the fashion industry. A dedicated team of experts are here to support you and your business at every stage of its development.
FashionCapital combined with Fashion Enter in September 2006 to ensure a full offer of complete business support is now available. Fashion Enter has a network of boutiques, the fashion event Profile, an agency Representing, PR Dispensary Service and allows members to have on going mentoring and business advice sessions. The amalgamation of the two businesses has provided one of the most powerful forces in fashion today.

EdgeModels.co.uk

Edge Models was established in 2007 and has been providing new faces with high end fashion castings, networking opportunities, training workshops and advice ever since. The agency also works widely with extras and performance artists (dancers, actors, musicians etc) and uses its event management teamed headed by Micheala Harewood to promote the wealth of talent it represents.
With past clients from high fashion to celebrity music videos Edge need provide no testimony to their excellent work helping new models – commercial, fashion and anything in-between.


Photo and video coverage
Photos from Ed Yo at Pimped Photos and Nick Reynolds Photography


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