Saturday, 26 March 2011

Spring Summer Shopping List - 70's Style

Ok, so this recent balmy weather is warning me that summer
is on its way and ALL of my summer clothes are in storage as I thought I’d have
a new place by now!  So it’s about time
to check in with the trends and make a shopping list. Then sell off half my
winter wardrobe on eBay to finance the spree – don’t worry a link will follow
to all of my listings which I intend to shoot professionally so I actually make
some sales! I have to tidy my room first though.... fml.
Starting from the top:

Betty Jackson SS11

Trends this season are heading 70’s and by with the 40’s and 50’s will be rock and rolling into play so for the summer we’re going to need lush waves and soft, well conditioned hair – this season is an end to over straightened air and the start of natural voluminous waves. You can still use straighteners to get this wavy effect but make sure you build volume from the roots with gentle backcombing and spritz with re-shapeable hairspray – nothing worse that rock hard hair. My favourite combo would have to be GHD’s (the limited edition gold are gorgeous!) and ‘Re-Shaper’ hairspray from Sebastian Professional. It’s pricey but so worth it!
I am personally loving the 70’s vintage look! I think that this is easier to rock that perhaps the 60’s that features the shift mini dresses, bottom scraping and cellulite exposing. The 70’s playsuit is body
squeezing and can result in the dreaded ‘camel toe’ but as long as you get the right fit then you can work the beiges, khakis and rusty oranges.
Keep it casual in wide leg trousers – don’t be afraid of prints! If you remember the wallpaper of the 70’s you will remember that no one was afraid of pattern!

Buy Now

Oversized tortoiseshell sunglasses are classic and pretty timeless so make sure you accessorise with a pair of these. If you get a pair of sunglasses that are classic, and suit you perfectly then you can wear them year in, year out regardless of the trends.
Buy Now
Maxi Dresses are going to stay in this summer as they are flattering to so many. I personally can only wear dark patterned maxi dresses such as below as I have lumps and bumps that block colour maxis like to mercilessly expose.
Hats are a must have for the 70’s look – go big and floppy
for that summer chic look – and to avoid skin cancer/sun burn of course.

Buy Now

Buy Now

If you aren’t afraid of making a statement get a load of this
highly detailed shower cap-esque headwear!
Buy Now
Absolutely loving belted, knee length, button down dresses.
With a tiny weeny skinny belt this is going to be a hot look! I found my best 70’s dresses so far in a vintage shop in Paris.
Chunky wooden strappy sandals are the way to go!

Well, I have well and truly exhausted my bank account by just looking at these bad boys - enjoy!
Much Love
Jemima Daisy

Tuesday, 22 March 2011

Boom in Bust Cream - ‘Bra in a Jar’ sales soar

Debenhams report:

Women are worrying about the appearance of their necks and busts as much as their faces, causing a boom in ‘bra in a jar’ products, says the Debenhams Beauty Hall.

Products designed to minimise turkey necks and smooth crepey cleavage are up 265 per cent on last year, so that the sector is now one of the fastest growing in the beauty industry.

Women, conscious of the ‘Madonna effect’ - age-defying face yet age-indicating neck and décolletage - are turning to dedicated creams to turn back the years and achieve the full, glowing cleavage continuing to make a comeback on red carpets and high streets alike.

Celebrities such as “the sexiest woman in the world”* Christina Hendricks (age 36 years), Nigella Lawson (51), Jane Seymour (60), and Raquel Welch (70) have shown age is no barrier to a fantastic décolletage and with summer on the way, British women are preparing for bikini season with gusto.

Sara Stern, Director of Beauty at Debenhams says, “However much you take care of your face, ignoring the décolletage and neck area will betray your age in a second.

“Motherhood, too much sun, lack of moisturiser and use of perfume on the area can damage the thin, fragile skin and wrinkles and sun spots will all be evident.

“We’ve already seen a boost in sales of cleavage-enhancing bras and now our Beauty Hall is following suit. The popularity of the hourglass figure shows no signs of slowing and women are keen to turn back the clock with a plump bust”.

Bust make-up has also experienced a rise in sales with women masking any imperfections with fake tan (up 28 per cent) and using bronzer (up 7 per cent) to shade in the illusion of the ideal cleavage, a long established tool used by make-up artists.

Stern adds, ”A high SPF suncream should be an everyday staple for any women concerned about her skin. Bust specific toning and firming creams go one step further to improve the area and combined with a well-fitting bra will maintain your assets”.

“Also take a tip from the ever-stunning Elizabeth Taylor. Swirl your bronzer around your cleavage and wear strings of pearls or costume jewellery to cast a flattering light and distract the eye”.

The Mirror DIY boob boosters
The cheat bra
Ultimo’s clever Day- Night Plunge Bra can increase your assets by up to two cup sizes. Wear the basic bra for work then boost your bust at night by adding the silicone pouches, £24 from
The boob-job bikini
A gel bikini offers a natural-looking way to boost cup size and create cleavage. Discreet liquid-filled pads are sewn inside the bikini cups to give a “real breast” look. Try: Sailor Girl Gel Bikini Set, £55 from
The lunchtime lift
Madonna and Gwyneth Paltrow are reported to be fans of Ultratone Bust Lift, a salon treatment that uses electrical pulses to tone muscles and give the effect of a natural boob lift. Visit
Wonderbra in a jar
Bust-firming creams won’t increase your cup size but they can plump up the skin. Try best-selling Mama Mio’s Boob Tube, £26,

Spring Summer Pastel Nails

With the summer catwalks featuring pastel pops and bright feminine colours there is no better way to be trendy tip to toe with the gorgeous new range of summer nail colours from miners.

The pastels are vibrant without being ‘too much’ and can add a girly touch to any outfit. 

To keep your look bright and snazzy use Coral Cutie – although it sounds sweet this nail colour is a feisty one.


 For a blushing cute look make sure you try out Marshmellow, a baby pink and Laguna Love which is a soft lilac. 

If you don’t want to be too girly avoid the corals and pinks this season and go for Moroccan Mint or Bermuda Blue – even the names sound like summer! 

Miners is sold online and at quality pharmacies all over the UK and abroad the nail varnishes retail at just £2.99.
Don’t be put off by the low price – Miners has been in business since 1937 and their products are great quality!

Wednesday, 16 March 2011

Creative Design Service

Are you in need of branding, re-branding or just a few stationary staples designed? now offer a graphic design service to fashion companies to help them achieve professional results with professionally designed business cards, compliment slips, letter heads, advertising web banners and brand logos.
Prices start at £60+VAT and a group package is £399+VAT
For this you get a quick turn around, choice in design and a completely personalised service – we can even organise the printing for you!
More information can be found on the website.
  Here is a link to the Expression of interest form– if you are interested in this service please complete the attached form and return to
If you require anymore information please feel free to give us a call on 02084629620 or email
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Tuesday, 15 March 2011

Jemima Daisy on Youtube!

The Collection Video!

An amazing video of my last show organised by FashionCapital and Edge Models featuring designs from:
Paolita - Stunning, girly swimwear
Cocoabella -Edgy Rock Chick Chic
Corset Art - Steel boned gorgeous corsets
Isy & Peeps - Feminine, floaty fast fashion

Featuring a performance to remember by Miss Dolly Rose

FashionCapital and Profile at Clothes Show Live
I'm just talking like a stupid robot at the end of this video - but its a great vid showing the amazing designers we have used for Profile, and the stands and designers behind the show!

Monday, 14 March 2011

Heroes Shoot with Nadine Ijewere

Yesterday I styled a shoot with Nadine Ijewere based on 4 iconic hero figures inc. Wonder Woman, Madonna and James Dean.

The shoot took place in and around Brick Lane and we used a stunning new face Charlotte from Oxygen Model Management.
Hair was styled by the very talented Suk Ram - just back from Paris where he worked backstage on shows such as Chanel. Make up was provided by the gorgeous (camera shy) Karn Kachiko who as been passionate about make up since her school complained that she was wearing lipstick aged 6.

Photographer Nadine Ijewere is an incredible young photographer with a huge amount of talent being released unto the fashion world!

How ever she is very precious over pre-edit images (understandably) so we only have a few of my crappy phone photos to look at so far.

 Can't wait to see the finished product!

Tuesday, 8 March 2011

Amaya Arzuaga AW11

Paris was balmy this morning and heading to the show we didn’t mind getting lost in the warm streets of Paris! The show is held in a palacial building and the guestlist is strict – only those with hardcopy tickets are allowed in.
The show starts late as all shows do and begins with block colours, ribbed innovative structure and high strong necklines.  The colour palette begins with black and cream  - flashes of bright vibrant blue and orange are added throughout the show. The structures and silohuettes seem to be inspired by natural architecture with armadillo like back pieces and fanned pleated details. There are some incredible structured butterfly dresses, sheer but veined with black to create the natural shape. Materials used range from silk and wool to leather and PVC that make up loose hooded jackets and coats reminiscent of camping trips. The finale dresses are over length maxi dresses, tangling around the feet of the models and trailing out behind them on the catwalk. This collection was not at all wearable but still very on trend, consistent and beautiful to look at. 

Much Love
Jemima Daisy

Thursday, 3 March 2011

Barbara Bui

The Barbara Bui show was hugely popular with a massive swarm of fashionistas queuing to get in, shouting their names for guestlist entry and looking jealously at seated guests. After a cold wait we are allowed into a huge tiered set of benches leading down to the catwalk and the show begins.
The first outfit is all white with black paneling. The model wears skintight shiny PVC trousers, and an artfully draped white leather jacket – the next outfit is similar but in black. The collection continues with some gorgeous outerwear – jackets and coats with high arching collars, draped, folded and layered superbly. Angular contrasting panels with thick dividing piping are incredibly popular and these are seen again in the Bui show how ever the colours are sometimes lighter and veer towards tan and beige rather than grey and black. Thick panels used include fur; long and smooth the fur shimmers down the catwalk worn with sparkling silver skintight leggings. Panels of PVC within the leather jackets creates a great fabric contrast. The silhouette is quite masculine – huge shoulders  tapering to the skeletal legs of the models although this becomes more femimine towards the end of the collection where leather casual (but still very expensive) jackets turn into jewel encrusted dresses, chain and feather embellished trims and stunning evening wear. All the jackets are gorgeous and they are certainly a favourite from the show although a skirt covered in dusky purple feathers was a totally gorgeous must have. This collection didn’t break any boundaries but included some very well made pieces and an utterly gorgeous collection.
Much Love
Jemima Daisy