Thursday, 24 February 2011

Beautiful Soul - New Collection Press Release!

Beautiful Soul’s autumn/winter 2011 collection entitled Painting by Numbers takes us on a journey through an English country garden, exploring the eternal appeal of English tradition and escape the pace of London, if only for a while.

The season is all about colour and the hues are fresh and bright - a refreshing twist to AW:11. A blank silk canvas is the starting point, pulling from memory and reminiscing, filling in shapes with colour: swallows, English roses, bluebells, butterflies, dragonflies, and ladybirds breathe a breath of fresh air into autumn/winter. British illustrator Faye West has been commissioned to collaborate on the unique prints.

The women’s ready-to-wear boasts a strong collection of outerwear including trenches, capes, blazers and cropped jackets in British wool trimmed with carved and engraved vegetable ivory (a seed from a palm tree that is 100% sustainable) buttons.

The outerwear sits perfectly beside a more commercial range of silk, illustrated print dresses that fluidly drape and flatter the female form. Wrap dresses, shift dresses, shirt-dresses, and playful mini dresses meet a brand new capsule selection of silk gowns, destined for the red carpet.

The men’s ready-to-wear will again see blazers, but this time in British wool.

Beautiful Soul will carry on with their Kimono Collection, upcycling vintage Japanese kimonos into a striking and wholly unique collection of trenches, capes, blazers and cropped jackets.

Nicola Woods, the founder and designer of Beautiful Soul is a graduate of The London College of Fashion and recently won the Future 100 award for changing the face of everyday business and improving commerce's impact on the wider world. She was short-listed for the Hospital Club 100 Award 2010 (in association with the Independent Newspaper), won the Ethical Fashion Forum’s INNOVATION award in 2009, and was a finalist at Fashioning the Future 2009. Having worked as a designer for South African charity, Tabeisa, Nicola maintains, “fashion with a true meaning is the only way forward”. She aims to share her knowledge and experience with emerging creative talents to garner collective recognition. Fans of Beautiful Soul include Laura Bailey, Lily Cole, Sophie Anderton, Kate Nash and singer/songwriter, Gabby Young who provided the soundtrack for the Beautiful Soul’s first film.

The Prime Minister’s wife Samantha Cameron congratulates Nicola saying she is, “very impressed with what you have managed to achieve in such a short space of time with your business. Your collection looks beautiful.”

Beautiful Soul is stocked at the V&A, My Sugarland and via their own e-commerce offering: Retail prices range from £150.00 - £1,300.00

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