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Monday, 31 January 2011

The Collection - Winter Warmer at Amika

This on Thursday 27th january 2011 The Collection in association with FashionCapital and EdgeModels returned to Amika, London.
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After success in clubs all over London the show was set to be a success, aiming to lift winter spirits and welcome London into Spring.
The Collection is all about supporting new and emerging designers and models
The crew of dressers, choreographers, models and more arrived bright and early armed with designer collections and ready to stun the Amika clientele.

At 8pm the doors of Amika opened and fashion hungry party-goers flooded into the club picking up a drink and a cupcake or two before working the room. The night began with an hour and a half of networking which was a great, friendly environment full of chatter between models, designers, producers and many more. By the time the show began the room was rammed and the crowds were jostling to see the catwalk.

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The first designer to grace the catwalk was Cocoabella. Cocoabella brings rocker punk chic. Super sexy rips and tears styled up with layers and flashes of bright red.

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Next up was Paolita - girly, ruffled, cute bikinis in candy cane stripes and bright abstract florals. These bikinis went down a storm as the girls strutted with stuff on the runway.

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Following the feminine theme the next designer was Isy and Peeps, a young fashion brand with a strong head for trends. Their ditzy prints, sheer fabrics and draping give the collection a bit of a 'Shoreditch' edge.

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Belles of London are next in the show. The collection is made up of dresses, skirts ad capes mixing classic shapes, vintage colour palettes with contemporary  twists.

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Adding variation to the show and a saucy change Miss Dolly Rose takes to the floor with a kinky, burlesque guide to weightless - the main tip was good love and stripping on the scales.
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From this naughty dance the show gets steamier and moves on to steel boned wonders from Corset Art. Corsets embellished with sequins, silks and sparkles cinch in tiny models even tighter and are styled with skirts, shorts and masks.
Corset Art also launched a new product range on thursday - Sexyhampers.com - gift boxes with gorgeous, well sourced beauty products and gifts.
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To close the show eveningwear from F Couture. Floor length, one off, evening dresses scattered with sparkles, lace and embellishment. Smooth lines flatter and accentuate the gorgeous girls on the catwalk as the show comes to an end and the after party begins.

The Collection is once more a resounding success with nearly 300 revellers through the door. FashionCapital and EdgeModels are looking forward to organising and presenting another incredible catwalk show in the near future!

For more information regarding The Collection including involvement in the next show please contact jemima@fashioncapital.co.uk

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