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Friday, 5 March 2010

The Cosmopolitan Fashion Awards





Cosmopolitan Fashion Awards 2010

Kensington Roof Gardens. What a morning.
Starting at 8.30am its impossible to comprehend how these fashionistas look this good every day! Mental.
We rock up looking.... not our best and feast on tiny cut up cream cheese bagels and mini croissants. Miss the presence of vino on these sorts of do's. Not the same without a steady flow of cheap alcohol.

Anyway... the winners were :
Hottest Partywear – Karen Millen
Personally I have never bought anything to party in from here. I have looked at their ranges and they are nice, but more yuppy diva/lets go pull a rich business man than cutting edge fashion. But to each their own and their designs are lovely.

Best Workwear – Dorothy Perkins
Not surprising, cheap and functional. Workwears a pretty universal thing for women and DP provides great (cheap) tailored jackets, trousers etc as well as cute colourful seperates to mix up the average boring grey/black/white uniform.

Sexiest Lingerie – La Senza
Urgh, what a surprise. Ok, La Senza arent bad but they are just so mainstream and generic. You wear a bra from there and you know who ever your sleeping with has seen the exact same one on another conquest, in a bigger size... sods law. Also a point to mention, a MAN collected the award! Wearing skinny jeans, with dreadlocks! Mental.

Most Ethical Retailer – People Tree
I would have thought Oxfam or somewhere should get this. Surely its far more ethical to buy second hand than buy something new but 'ethically made'? I don't buy ethical. My mother does it enough for everyone.

Sexiest Heels – Faith
Faith do have some VERY sexy shoes. No contest. Although Aldo are pretty good too... just a little more expensive. And no one seems to remember Aldo like they do Faith. Faith has a great price range too.

Best for Bags – New Look
WHAT?! I have NEVER bought a bag from New Look, I wouldnt even consider it! I use New Look for cheap shoes and basics. Havent even set foot in one since December and that was for work!

Best for Jewellery – Accessorize
Understandable. Nothing really needs to be said here.

Loves Your Curves – Evans
Of course, with Beth Ditto on board and some truly sexy styles how could they not win? I think ASOS Curve will be competing for this next year. Saying that... ASOS curve havent quite mastered the sexy styles yet.

To-Die-For Denim – River Island
YES! God, River Island denim, affordable, sexy styles, great fit... only problem... their sizes arent great for the vain though. I would like jeans to be sized by word rather than numbers. Demins on its way out, Jeggings are the way to go!

Sexiest Must-Flaunt Sportswear – Nike
Only time I do sport is cycling a few miles after work. In leggings from Primark and an oversized tee. All Nikes ad campaigns are gorgeous though. They have got a great balance between hot and sweaty.

Best for Bargains – Boohoo
So true, but bargains? They come hand in hand with some crap quality. Some bits are ok and I do have a selection of Boohoo dresses and shoes in my collection. At least it wasn't Primark!

Lust-Have Designer – D&G

God, did people just think of the first big name they can remember? Yes. Obviously.

Best for One-Stop Shopping – Next

REALLY?? The only thing I have ever bought from Next was a duvet cover as a gift. Online. Oh and online? They dont tell you that your not actually paying for your item. You are setting up a credit acount. I dont do loans or credit. Free money is TOO GOOD TO BE TRUE AND TOO TEMPTING!!! Nearly got my self an extra percentage of debt. Not impressed Next Direct.

Best for Watches – Guess

Nuff said.

Online Retailer of the Year – Asos

There is not a week that goes by in the office without an ASOS delivery. Really... I am funding the credit crunch through ASOS.


“Cosmopolitan’s mantra is ‘being the best you can be’ and for most women this is about looking good and feeling confident,” said Justine Southall, Publishing Director of Cosmopolitan. “Our readers buy us for our fashion content and as a result we have increased the number of, and investment in, our fashion pages. Our style content combined with our dedicated Fashion Awards feed directly into this and provide our readers with the ultimate guide to the best retailers across the market from the hottest party looks to the best workwear and designer brand.”


Highly commended were also awarded to:
Hottest Partywear – Warehouse
Best Workwear – Oasis
Sexiest Lingerie – Ann Summers
Most Ethical Retailer – M&S
Sexiest Heels – Aldo
Best for Bags – Debenhams
Best for Jewellery – H Samuel
Loves Your Curves – New Look
To-Die-For Denim – Diesel
Sexiest Must-Flaunt Sportswear – Adidas
Best for Bargains – New Look
Lust-Have Designer – Guess
Best for One-Stop Shopping – House of Fraser
Best for Watches - Swatch
Online Retailer of the Year – Topshop

Oh and the goodie bags were pretty sweet. Early issue of next months cosmopolitan, thorntons chcolate, disney print tee, rollasole shoes, anti-aging pills, hair-mergency kit, bits and bobs make up wise. Not too shabby!

Any thoughts on any of my babble...? Let me know :)

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